Regardless of the saying that the trend that starts in McDonald’s stops in McDonald’s, it is practically guaranteed that everyone has figure collected at least one of those McDonald’s toys. From a glass with Mayor McCheese on it to a toy featuring Moana available in a Happy Meal, these items associate the consumer with McDonald’s at every age. This month McDonald’s is eagerly using that tradition to introduce a new set of six new collectible cups in the form of a Collector’s Meal aimed at creating a new legion of lovers.
This special promotion will commence from August 13 until the stocks are depleted in McDonald’s stores. The Collector’s Meal is made up of the above combo meals together with one of the six cups, which are designed with images of McDonald’s collectibles in its history. Here’s a look at what you’ll find on these cups: Here’s a look at what you’ll find on these cups:
- Beanie Babies
- Barbie & Hot Wheels
- Hello Kitty & Peanuts
- For the topic of Kingdoms, some examples of Earth’s macro-habitats include groves, forests, islands, a swamp for Shrek, Isla Nublar for Jurassic Park, and an apocalyptic city for Minions.
- Coca-Cola Logo
- McDonald’s Logo
It might intrigue someone to think that McDonald’s has even placed the Coca-Cola logo on the cups they use for the beverages. However, it makes more sense when talking about the strong brands of both companies, Nike and Adidas. For years McDonald’s developed a lineup of trademark characters (Ronald McDonald, Birdie, Grimace, Hamburglar, Mayor McCheese, and Officer Big Mac).
Regarding Coca-Cola two companies signed a partnership deal in 1955 and they expanded their companies’ business to global levels. The New York Times went on to describe the partnership the two entities had as unique and symbiotic, it would be foolish not to associate this classic soda with a similarly classic campaign.
The other cups illustrate some of the most recognized commodities McDonald’s has given out through the years. For example, the er Teenie Beanies, which began as part of the Happy Meal toys in 1997, were so much in demand that people formed queues outside McDonald’s just to get them. About two years before these, McDonald’s introduced the original Barbie figurines and Hot Wheels cars simultaneously in such proportions that McDonald’s had to reorder them numerous times. Some of these products today can even be sold at very high prices in the secondary market today.
presumably, it does help that this new McDonald’s Collector’s Meal can be purchased at any time of the day starting with breakfast. Customers can add a combo cup to their meals that have 10-piece Chicken McNuggets or a Big Mac meal of fries and a drink or during the morning, a sausage egg McMuffin, hash brown, and coffee.
With Mcdonald’s and Coca-Cola giving consumers a feel of new products such as celebrity meals, the$5. 00 value meal and the large-format burgers, the Collector’s Meal is another avenue into the American palate. This promotion can hardly be resisted; the mere feeling that McDonald’s has been part of our lives for almost seven decades. It also affords millennials the ability to educate Gen Z on the crazed days of Beanie Babies hysterics.
McDonald’s is still turning the past and present by reintroducing favored toys and integrating them with combination meals. This walk down memory lane goes beyond being an influence, which is often seen in numerous advertisements; it is a reminder of McDonald’s permanency in our existence.
Why McDonald’s Collectibles: Not Just Toys and Utensils
McDonald’s has always been more than just a fast-food joint; however, it became widely known for tight control of its franchises. They have made their collector’s items, toys, and glassware among many more, across the world’s culture shapers. ’ The brand reality and appreciation of these items by its fans and followers is an essential facet of the brand appeal.
In the same way that people can swipe collectibles such as the Teenie Beanies or the first original Barbie figurines under toys, the truth that they are memories does not deny this. They were children when life was not as complicated, a visit to McDonald’s was rather special. Through these products, McDonalds is not selling food, but a past, a remembrance, a sucker punch to the childhood of any 90s kid.
McDonald’s and Coca-Cola are not only individual brands, but they have formed a strong and good relationship together. Indeed, McDonald’s and Coca-Cola’s partnership is an excellent example of synergy working to strengthen the two brands. Both companies firmly supported each other after their deal in 1955 to provide specialization and increase their market worldwide. This Collector’s Meal promotion is a tribute to that cooperation, with the recognizable logo of Coca-Cola visible in the advert.
From a Pre-Dinner Toast to a Nightcap
It is strategic to make the Collector’s Meal available at any time in a day as indicated above. It is suitable for people who wake up early and those who go to bed late to make sure that they all get a chance to go through this storyboard nostalgia.
Wrapping Up
McDonald’s new Collector’s Meal is not very much a publicity stunt less a TV ad; it is a celebration of the brand’s history and its capacity to appeal to generations. Thus, through these cups, McDonald’s is selling not just the food but memories of the past for the present generation and possible memories for the generations to come.
You can obtain these stamps and reusable McDonald’s collectible cups from McDonald’s starting August 13, 2014, so that you can always remember McDonald’s Collectible toys. Of course, there are Beanie Babies and Barbie, but who can forget the Ronald McDonald and other McDonald’s characters that came with this set.
